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Tuesday, October 27, 2009

Google Wave and converstions, instead of Gmail and emails

Lots of people are asking what is Google wave and why it is so important?
I think a short example is worth a thousands explanations. Take a look at how we might be planning business trips in the very near future: Google and the travel experts at Lonely Planet have teamed up to create Trippy. It’s a combination of Google’s Wave messaging platform, Google Maps and Lonely Planet profiles and reviews. And the code is here ...

The static notion of email is now replaced by a more dynamic notion, the conversation. A conversation keeps track over time of all interaction realized within the conversation. It can be an email reply, a video or document attachment, a query to specific applications. A conversation is recorder and can be replayed. Conversation can be private or public, can be text only or multimedia, can support social interface or not.

In fact you are creating within a conversation the so called "my personal workflow for that particular tasks with those particular people / applications"

You can see for example how SAP is selling its ERP and offering “agility” with Google Wave (see the https://wiki.sdn.sap.com/wiki/display/EmTech/Google%20Wave or http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/15618).

Since it is difficult to get Google Wave invite, you can sign in for Nurphy for testing.

Or you can wait for Mozilla new tool for managing conversations, called Raindrop. While most conversation aggregators are concerned with harnessing your river of data, Mozilla is breaking it down into manageable raindrops. Raindrop's mission is to "make it enjoyable to participate in conversations from people you care about, whether the conversations are in email, on twitter, a friend's blog or as part of a social networking site." Essentially, Raindrop is cutting out the noise and pulling in the information that is actually of interest.

Conversations can be used to manage and track any interaction with your clients or users. It will be used for CRM, contact center, customer support, dynamic collaboration, governance, finance (traceability), legal, etc.

Today, like for the phone at the beginning, if you are the only one having it, you have nobody to call. That's the same for Google Wave. That's why today it seems not so obvious to understand its value.