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Thursday, February 25, 2010

Two patterns of Organization to justify doing nothing

Being part of a so called "innovation team" I've been faced recently to two patterns of resistance to innovation (or just resistance to do something ...).

The first one, I call it: "nothing new". 
Me: Hey look at that company they have done something great, available on the market that our customers will love to have.
Answer: there is "nothing new" in this offer.
What it means: "Nothing new" kills any possible next steps. It means: that's not innovative, it existed before you discovered it, we did not did anything at that time, our clients are still here, so why doing it now?
How to move forward: If you think potential revenues can be obtained, then build a business plan. If you think, it will not bring new revenue, but will make the company (or the brand) more visible, then work with marketing and/or sales..

The second one, I call it:"We've seen it and we already have it"
Me: Hey look at that company they have done something great, available on the market that our customers will love to have.
Answer: We are aware of it. And we can offer the same functionalities with this product and this product, etc.
What it means:: They want to tell you that they are doing their job correctly, and that their product is already a top notch product. No worry.
How to move forward: Ask them to provide the documents where their "comparisons" and market watch is done. If this document does not exist (95% of the case), ask them to do it and broadcast it to marketing and sales.