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Thursday, March 18, 2010

Innovation AntiPattern - Adding Express to a product name

I see more and more the word "express" at the end of product or process names. Express is used to mean that the product is not containing all possible features (the minimum required) or was re-engineered (version N+1) to be more agile and efficient to use.
Normally the aim of a product or a process is to be efficient and easy to use. So express should be an oxymoron!
Now, when you will hear "express" in a sales pitch, I'm certain it will ring a bell ...

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