/* Google Analytics ----------------------------------------------- */

Friday, May 28, 2010

Imagne 2015 - Rennes, WikiRadio broadcast - 1ère journée

WikiRadio broadcast - 1ère journée: "Imagne 2015 - Rennes, Débats prospectifs par Pôle Images et Reseaux"

Monday, May 10, 2010

Social Media Revolution 2 (Refresh)

Social Media Revolution 2 is a refresh of the original video with new and updated social media and mobile statistics that are hard to ignore. Based on the book Socialnomics by Erik Qualman.

Terence Kawaja's IAB Networks and Exchanges Keynote

Check out this SlideShare Presentation:

Saturday, May 1, 2010

Internet tectonic Plates - the rise of the closed (to be) profitable platforms

The splinternet was a term coined by Josh Bernoff working at Forrester. "The Splinternet means the end of the Web's golden age.  The golden age has lasted 15 years. Like all golden ages, it lasted so long we thought it would last forever. But the end is in sight. Now each new device has its own ad networks, format, and technology. Each new social site has its login and many hide content from search engines." This will splinter the Web as a unified system.
Objective of the Web Dinosaurs were always to eat as much Internet space as possible in the shortest time possible while increasing their users base and worldwide expansion in order to survive.
Now that those dinosaurs are big enough, they need to earn more money to exceed their development and expansion cost. The race to provide the top notch platform was and is still important, but becoming profitable is now an absolute necessity:
  • for Google the model is clear: everything is free and revenues come from advertising, advertising, and advertising. Of course, Google Apps Pro is around 40 euro per user, but its not their core revenue model. Google is also a real proponent of open source and invest massively in it ...
  • For apple, the model is centered around proprietary devices offering access to proprietary multi-channels proprietary e-commerce platforms. All paths lead to iTunes or Iphone App marketplace. And the full business value chain is proprietary and managed by Apple, even if apple maintains a vast ecosystem of third party suppliers around its products. Here, you get trendy and simple to use objects, but you have to pay for it.
  • For twitter, the model is now clear: advertising ...
  • For Salesforce, Amazon, the model is clear - pay per use.
But all of those next generation platforms are trying to lock you in. Easy to sign-in, to add everything you need, but not easy to move out. The platform stability is also depending on history, number of users and the competition. It is often a nightmare for developers, since it's not easy to build software when API can changes and features can disappear in one day.
Of course, everything is done to make platform Users happy. But users should accept some insightful drawbacks depending on the revenue model adopted... That's the price to pay by the crowd to use the service and to benefit from it.
Internet is now like mother earth composed of several tectonic plates (the new platforms). Each movement of any of those huge platforms is shaking the whole Internet with a variable degree of magnitude.

Now, Internet is split around big players, so the pressure will grow to make them pay for what they are. YOUR Internet has replaced THE Internet.

Facebook moved to the dark side of the force ...

Facebook F8 conference was rich ... They presented new building blocks for a real social Web platform. Web 3.0 is here to stay.

New features are Facebook’s new Open Graph and Social Plug-ins, which include new “like” buttons everywhere on sites outside Facebook.com, auto-login capabilities (without clicking on Facebook Connect), and a Facebook social bar.

Facebook Open Graph Protocol is really a big step ahead for social computing. As said on the OGP web site: "While many different technologies and schemas exist and could be combined together, there isn't a single technology which provides enough information to richly represent any web page within the social graph. The Open Graph protocol builds on these existing technologies and gives developers one thing to implement."
To support the Open Graph Protocol, all you need to do is add some RDFa formatted metatags to the HEAD of your HTML page. By providing a ‘Like’ button that developers can add to any website, for any content or subject, Facebook is becoming the central hub for its users tastes and preferences. The API was also very well designed technically.

Now, you can search through keywords via Google or you can do social search through Facebook Open Graph and use the "like" social anchor.

Everything could have been wonderful ... But the Open Graph is not Open. You need to connect to Facebook to benefit from the Open Graph Protocol... And Facebook decided to make things even worse by offering to developers access to all your public data, but now without the 24 hours data retention limit. So public data are available to all for the time they want and your private data (and your social graphs associated with it) are available to Facebook only.

So I decided to Quit Facebook. Privacy is more important for me than what Facebook can offer. Some alternatives already exist like openlike (http://openlike.org/), or OpenSocial (http://www.opensocial.org/). It is just a question of time.