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Thursday, December 2, 2010

End of the OTA merchant model?

In a recent article Max Starkov, chief eBusiness strategist at Hospitality eBusiness Strategies (www.hospitalityebusiness.com) is claiming that we are near to the end of the OTA merchant model.

"Over the next five years the OTA Merchant Model as we know it will disappear. It will be transformed into a “Commission Override Model” where OTA commissions will be tied to booking volumes in the form of commission overrides above the standard travel agency commission that exists at the time."

It's demonstration is limpid ...
Take the time to read it if you're interested by travel 2.0 and the way the ecosystem is changing.

Recommended.