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Saturday, March 24, 2012

Travel 2.0 - Affinity Shopping War ...

Google ITA built the new AIR FRANCE KLM affinity shopper in its web sites. The service is deployed by AIR FRANCE KLM for travelers based in Austria, Finland, Greece, Italy, Spain and the UK.
The affinity shopping is using Google ITA technology named InstaSearch. Have a look at it, it is really impressive.
You can see it in  Spanish here.

You can also look at the contenders, that released their affinity shopper prior to Google:
– British Airways developed its own platform called TripSeeker
- Lufthansa was the first airline to take the Affinity Shopper system developed by Amadeus.

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