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Sunday, February 3, 2013

Facebook: Mobile, Social to disrupt travel ...

Facebook's Daily Mobile Users Exceed Daily Desktop Users For The First Time. Facebook has 1.06 billion users, an increase of 25% year-over-year. Daily active users increased 28% to 618 million on average. More than 680 million users log in using their mobile devices each month, an increase of 57% since last year.

Facebook’s new Graph Search, enables you to search the social network for restaurants, games, music, photos and friends, will soon be adding hotels as a category, and that should give surviving social travel startups something to think about. Lee McCabe, Facebook’s new head of travel, explains that hotels will be added to the mix, adding that he believes Graph Search “will be a game-changer for travel.”

Imagine now that Facebook creates a new kind of "page" just for Hotelier and let them enter all information you can find in an hotel search. This tool will also enable them to manage "availaibility" and "flat" pricing ... This could shift a lot of booking ... And also let people promote the hotel, chat with hotelier and call for free (users in the U.S. could use Facebook's Messenger app on iOS to make in-app phone calls to anyone else with an iPhone).

What do you think? Do not think of Facebook as a "chat platform", but as a social business platform of a new generation?

PS: cross posted in Linkedin group: the Beat Travel

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